Your squeeze page can make or break your list building efforts.
You should have a compelling and attractive offer as well as the right style of squeeze page for your market.
Squeeze pages are used to collect the email information of your prospective customer.
You can then contact them with follow up offers and promotional materials.
How to Use a Squeeze Page
If you don’t have a squeeze page it is difficult to gather leads.
Without leads, making money becomes more difficult.
A Squeeze Page ties in with your email service. When someone enters their contact information, it gets stored by your autoresponder company. They then get a followup email sequence with the purpose of delivering what you offered in exchange for their email. Hopefully this will convince them to buy something from you.
One thing that can make the difference in how much money you will make blogging is by having people to market to on a regular basis. A well crafted squeeze page can help you with this.
Following up with your visitors also helps them to get to know you better. Deliver useful tools and information and they just might like you enough to buy something using your affiliate link.
A squeeze page is a little more robust than just a sign-up form because it is dedicated to inspire a particular type of prospect to take a specific action.
Types of Squeeze Pages
There are several types of squeeze pages. Video, long form (more like a sales letter), and simple “give me your info” types. The purpose is the same. To try and offer enough interest that the person will part with their email.
Because of all the spammers out there people are more reluctant to give their email now than they were just a couple years ago. It seems like so many companies are packaging and selling your information. Inboxes are filled with junk everyday.
Part of your job with a squeeze page is to convince them you won’t be selling their email to anyone.
Following up with your lead will improve your chances of making a sale. Studies vary but the numbers indicate that a person must be introduced to you or your product between 5 to 7 times before they purchase. If you don’t have a lead capture squeeze page in place, a person may go away without buying and never come back.
The trade for their email offered on an effective squeeze page is often a free report, video, or even entry level access to training.
You want to keep testing your squeeze page styles and your offers. Try to maximize the number of people onto your list that are well matched with your product offers.
Building Your Squeeze Page
There are lots of plugin’s and tools available to help you build your squeeze pages. There are outsourcers that will do it for you, buy some pre-build templates, or you can just code one up yourself.
You can set up your squeeze page on your main site, a different directory, or on a URL of it’s own.
A proper squeeze page should be away from any distractions. This means there shouldn’t be a sidebar with a bunch of links going away from your page.
Connect your squeeze page to your third-party email provider and if you aren’t sending paid traffic directly to the page, its might be a good idea to have an exit popup to try and get their information one last time before they leave.
Contents of a Squeeze Page
1.Headline – something big and bold written in a way to capture their attention. The purpose of the headline is to get your prospect to read more.
2. Optin form – this is where they are asked for their email. It is worth your while to use a paid autoresponder service if you are at all serious about making a living using the internet.
3. Bullets – highlight the benefits of what you are offering. Why should they give you their email? What benefit will they get in return.
4. Relevant Images – You can say a lot with a picture. It might be a graphic of the ebook they will get, or a picture of a benefit.
5. Calls-to-Action – have at least one call-to-action, maybe more. The main one is “enter your email” but you can lead them with a few mini-calls-to-action. Like “read this”, “click that”, or “look there”.
6. Video – video’s are optional and shown to do very well in some markets. Test it.
Remember to have a mobile version of your landing page too. Everyday more and more surfing, decisions,and transactions are made on mobile devices.
Once you have your squeeze page built you then need to test. Here are a few things you can do to help improve your landing page conversions and increase your optin rates.