Did you ever wonder if there is a FREE way to make money online?
There used to be.
Just a few years ago you could trade time for dollars. There were people making $100’s and $1000’s a month using these free marketing methods called – Bum Marketing.
What is Bum Marketing?
Bum Marketing is a term that was coined a few years ago when article marketing was in it’s heyday. At one time you could build a network of traffic just by posting content to free websites.
This was using free blogging sites as well as established content sites like Ezine Articles.
Of course this was also the time when you could just copy and paste the same article to several sites and still benefit from link-juice. If you wanted “original” content (as suggested for the higher PR rated sites) you needed to SPIN the article and maybe add an original paragraph at the beginning.
You could even get away with article feeds for your site or even steal articles in their entirety and get ahead of the game.
Those were the days! The wild, wild, west of the internet.
It was cheap and simple to set up your new blog and the rules for organic traffic were a lot less complicated. Heck you didn’t even need a blog to make money.
The Link Exchange
Article marketing was one way to drive free traffic to your offer and another way to get traffic to your site and link juice was to have a “link exchange” with other websites. They would put your link on their site and in return you would do the same.
This is not an acceptable practice anymore and a good way to have your linked page removed from the SE’s.
Even a one-way link off a “bad” website can cause you harm. The big G frowns on people paying for links too. This was intended to put a stop to the overuse of the Blogging Networks and along came a whole new panic tool called the “Disavow Tool”.
How to Get Free Traffic
The best and most abundant free traffic is search engine traffic. It is more competitive than ever and the old tricks may not work, or at least not be as effective. Done right though, you can still get a fair bit of free traffic from many places all over the web.
The Crux of Bum Marketing
The very thing that makes it so that Bum Marketing still has some useable and viable methods of providing traffic to your offer is its one simple rule of marketing to what is called a “Hungry Crowd”.
This is where you pick the people who are in the most pain, or the most passionate. PLUS add one more important ingredient.
Step 1. Choose a niche where you know there is lots of traffic.
Step 2. Find a very, very small subgroup in that niche. Don’t expect to make millions of dollars catering to the few but a few dollars is better than none. This is also an excellent way of learning how the whole online marketing thing works too. If you can dominate the tiny niches, why not take what you learn and grow your niches and join in on the heavier competition.
Perhaps for step one you decide that you want to focus on a hobby like
When I did a keyword search for Model Train I found a very interesting long-tail keyword “model railroad diorama ho scale”
This is a low competition keyword that could be worth trying to rank for. So let’s investigate a little more.
Promoting Products with Bum Marketing Methods
Finding low competition phrases is one thing, but there also needs to be a product that audience would be interested in buying. No point in sending a bunch of traffic if they aren’t going to pay you money.
A quick check on Clickbank found this:
Will Bum Marketing Methods Still Work Today?
The short answer is no & yes. For a couple of reasons. First you cannot direct link to affiliate products from the article marketing directories like you could in the days of the internet gold rush. This means you will need your own website. The majority of free hosting sites don’t allow affiliate marketing either.
Besides – it isn’t really a good business practice to put your income in the hands of someone else who can just make your website “go away” if they shut you down.
You can however use these methods to drive super targeted sub-niche traffic to your niche blog. Setting up a strategic link building campaign for each micro-keyword can help you stand above the crowd.
Just don’t do anything spammy or backhat.
The raw form of Bum Marketing doesn’t really exist anymore but some of the methods can be effective linking strategies.
You will still need to get a website and hosting. Depending on what you are doing or planning to do you may need to have more than one hosting provider too.
Next Steps for Niche Marketing
If I were going to explore this sub-niche more and put some effort into promoting a product or two. The first thing I would do is to see if the keyword is available in a URL. It isn’t as important as it used to be but it certainly doesn’t hurt to be very clear to the SE’s what your site is about.
If you don’t have a hosting company yet you can’t get much better in terms of service and cost from GoDaddy. I’ve had sites on their servers for over 10 years. We’ve had our differences but they’ve always come through.
Finding one long tail keyword is nice, but its to your advantage if there are many so you can eventually tie up the entire niche one low competitive keyword at a time.
Last thing to check before making the plunge and commitment is to see how it is trending. Just use Google’s free trending tool to check your various keywords.