You may be more familiar with the term “Authority ROI” where the ROI stands for
Naturally if you can learn the way to position yourself as an authority then you have a better chance of being the “go to” person in that niche. The general idea behind it is to position yourself as the person in the middle by way of leveraging other professionals.
You can do this by interviewing well known people who are experts in their field. You can also have these experts write blog posts for you etc. The assumption is if you are seen hanging out with the experts you will be perceived as a person of influence.
There are many famous people who do this. You might recognize the name Oprah. She has made a fortune interviewing people.
Return on Investment
Sometimes you have to pay people for their time to write for your blog or to interview. This will pay off quickly because all you need to do is make it part of your agreement that they also advertise your interview or their post. They tweet to their followers, post on Facebook, or whatever social media platform their followers are using. This will drive traffic to YOU! Now people will associate your name with the Expert.
Imagine having the followers of the expert in your niche sending you their traffic!
The idea behind this isn’t new. Your challenge is to find people to interview. A quick and dirty way to do this is to look for sites in your niche looking for writers. Offer to write for them. Find blogs that will allow you to back link to your site. If you do a good job then ask to interview them.
Transcribe the interview to a post on your site. Include the audio, and make a video. When it is posted send your interviewee a link and they will post it on their social media. Instant traffic!
Getting the Attention of Experts
If you are having difficulty getting them to respond to your emails or if they aren’t accepting writers; try linking to them.
For example you can write about a topic in your niche that they are an expert in. Cite them as the expert, include a short quote from their blog and link to their post. This will give you a trackback and they will be notified. The secret to not be deleted with the rest of the spam is to have your link send a message.
What you link to and a few words that trail after will be included in the trackback. This gives you a few words to be as complimentary and attention getting as you can.
Turn Your Blog into an Authority Site
Becoming an authority blogger doesn’t mean starting over. If you already have a blog in place, already getting traffic, already have a fan base, then build on what is there.
There are experts everywhere looking for someone like you to showcase their stuff.
Get started on your “Authority Blogging” adventure today!