Knowing how to research Amazon keywords effectively can be very profitable simply because the searches used on the giant eCommerce site are “buyers keywords”.
If you can find these very special keywords then you will know what people are willing to spend their money on. It is a very profitable game – especially if you can find a relatively unsaturated market that your competitors don’t know about. If there is a passionate group of people spending money – they are on Amazon looking for products.
What would you be willing to do to know those keywords and search phrases?
There are two major drawbacks to keyword software. First, the developers have to keep it maintained. Too often software is sold by the masses and within a month or two stops working. Second, if you aren’t fully knowledgeable in how keywords really work and affect your business, a tool only saves time – it doesn’t magically produce winning words.
Before investing in any software it is a good idea how to do it all manually. Taking the time to how to read trends, find profitable niches, as well as weighing in competition and how to know what is too much, or too little, will be very beneficial in the long run.
Other issues with software are: you have to download it to your computer so it draws on your resources. If you have an older computer it can hang. If you have a Mac it might only be for PC.