You can register your chosen domain name at your hosting company of choice or at one of the more economic domain registering companies.
You certainly can register your domain at Hostgator or Bluehost or wherever you decide to set up shop. As a matter of fact, sometimes as an incentive to register your domain with your hosting company, they offer FREE domain registration.
The catch to this is it’s only free for the first year and the renewal can then be almost double that of a cheaper registry. Make certain you know if it’s free for life before you buy.
Generally speaking the difference in price to register a domain can be anywhere from $5 to $20 per year. For the most part spending a couple extra dollars will save you the hassle of having to “assign” the domain to a hosting company different than where you made your domain purchase.
It’s not a big deal to assign your domain and change the Name Servers (DNS). Just takes a couple extra steps.
Register Domain Names for More than One Purpose
I will confess I had 178 domains at one time. I thought this was a lot but as it turns out there are other domain hoarders out there and some have THOUSANDS of domain names.
There are several reasons why you would want to register more than one domain.
The domain name you have chosen is a BRAND name. This means that you are using words that may not have an established meaning, or have a different meaning.
One word of caution, if you use a weird non-word name (like Google or Zellers) you will have to have a BIG branding budget. It costs less to bring awareness to your business and service if you call yourself The Sub Shoppe as opposed to Quiznos.
Once you have decided on the name and how you are going to brand your business then its time to choose a domain name.
Your domain can be about your service instead of your name if you prefer. Whichever way you are going to focus your traffic.
Once you have gone to all the trouble to choose and register your business name it isn’t a bad idea to buy up most of the TLD’s
Although it isn’t necessary to scoop up all the names, you might want to consider owning the more common TLD’s (top level domains) like the .com, .info, .net, .mobi (for your mobile service/site if applicable), plus the one applicable for your country like .us, .uk, .ca, .au, etc.
If you do choose a funky non-word name for your business and pay to have it trademarked, you probably could go to the bother and sue people for using your name in their domain, or pick the cheap and less-hassle route and just buy them upfront.
You are a serious marketer and you want to capture peoples attention from more than one site. Many marketers do this.
Have one site all about golf course reviews and travel guides for the avid golfer. Have a separate site dedicated to golf paraphernalia and latest trends. The two are related in the way that you would likely refer to one another on occasion, but separate enough to warrant their own sites.
You are a niche marketing guru!
You are one of these people that just loves to get into just about everything and want to have one site for each.
Each site is dedicated to one very specific product, perhaps even your own product(s).
(to be continued after this brief message…)
Domain flipping or website flipping.
Although the need for “exact match” domains isn’t AS important as it once was, there is still value in having a close match name to your business or product.
At one time your website would almost be automatically pushed to the head of the line if it had a good keyword match – regardless of the content on the site. THAT is what has changed. Your content now must fit the domain name for it to have any positive consequence.
For domain and site flipping there is still a good business and money to be made. You might find there is a URL available that you might want to develop to sell one of these days.
It’s 3am and you just got a bright idea for a website or a product.
Domain Name Registering
Regardless of why you picked the names, now you have to check to see if the domain is available.
If on the first try your preferred domain isn’t available, which is common in top choice keyword phrases, there are a few ideas you can try.
You can hyphenate words. If examplewebsite.com isn’t available try example-website.com or example-web-site.com
Try adding a prefix or suffix. Here are some sample ideas you can try;
You can try something as simple as just pluralizing it too – examplewebsites.com
Congratulations! You’ve researched, chosen, and registered your domain name. Now its time to pick your hosting company and begin to build your website.