Speculations are on the rise – and it is THE DAY the new Google “Mobile Friendly” Algorithm comes into effect.
Will it happen at midnight?
Is the witching hour EST, PST, or GMT?
April 21, 2015…
What is going to happen exactly? Will sites that are ready (like this one) experience a spike in traffic? OR will they just not get put in the dog house?
Will sites that aren’t responsively designed get penalized? Lose ranking? Go off the grid?
For a very long time Google has been encouraging webmasters to make their sites friendly to the mobile phone and tablet users. They have given points for User Experience for both paid traffic and organic. This included the design of the website.
The information available to date is the ranking of a website
It will be interesting to watch and see where the dust settles.
Mobile Friendly Definition
There is no such thing as having a “partially” mobile friendly page. You can however have some pages that are and others on your site that are not. This means that if you haven’t got your site done yet, or still in the process – do your best pages first.
The true meaning of a mobile friendly site is a site that can be easily read and navigated by the user. This means your plugins need to be considered as well. Do you have a lightbox popup that can’t be X’d out on a SmartPhone?
Some simple questions you can answer will help you decide if your site is or not.
1. Are you using flash? (stop it!)
2. When you look at a webpage on the SmartPhone – do you have to “zoom” to read it?
3. Does a scroll bar show at the bottom of the screen so you have to scroll back and forth to view the content?
4. Are your content or menu links so close together that you accidently tap more than one?
If you answered YES to the above questions you do not have a mobile friendly website.
(to be continued after this brief message…)
It’s nice when Google say’s you’re AWESOME!!
Check your web pages to see if they are Mobile Friendly using the Google tool here.
If you notice from the picture (above) of this website on mobile you will see how the top menu has collapsed into a pancake pile. When you tap on it the full menu appears. Not all responsive themes will do that leaving a large menu filling up a small iPhone screen.
How to Make a Website Mobile Friendly
Unless you have a good reason NOT to – why not cross over to using WordPress? If you already have then it is as simple as upgrading to a responsive theme. They are readily available for free – although I would suggest you choose a paid one.
Paid themes are supported as well as being updated so you won’t have to worry about being left behind in the technical world. As an example – I use the Genesis Framework and dress it with Magazine Pro Child theme. The framework is updated as needed in unison with all the WordPress updates. The child theme has gone through its morphing following the HTML5 demands and the need to have a mobile friendly site.
Free themes won’t necessarily do that.
Also the great thing about Genesis is you can dress and undress to your hearts content with every new theme they come up with (which is often) for no additional money – provided you invested in the one time purchase for the Pro Plus Package!
Plus they have lots of plugins to help make designing simpler and to add power and pizzazz to your site.
It’s Not Too Late
The updates are in real time which means that as soon as you re-index your new pages you should be good to go.
Make the leap and get mobile friendly today!