- Simplified Next Step Marketing Guide
- Price: 39.00
- Reviewed by:
The Simplified Next-Step Marketing Guide by Perry Marshall helps entrepreneurs to navigate through the marketing maze that is e-commerce. It selects the most important aspects and analyzes them in some detail. The current cost is $39, a very reasonable pricing structure when compared to similar products on the market today.
The guide is noted for its simplified flowcharts which guide the user to the most effective strategies without drowning them in a sea of technical language. We found that data quite readable and understandable although there was quite a lot of it. The guide is also noted for the fact that it also out the basic resources that are required so that the user can plan ahead. The presumption is that the reader will have to acquire some of these resources independently but the guide does a great job of pointing out what is required and when.
In essence this is a tool for helping people to select a niche and eventually own it through clever marketing. The program has been credited with helping entrepreneurs to identify the best avenues in which to spend their Google AdWords budget. More importantly, the program makes sense of all the statistics that are routinely distributed to entrepreneurs who do not exactly know what to do with them.
One of the notable achievements of the program is making email marketing popular with both businesses and their customers. This is achieved through clear communication strategies as well as knowing what kind of information the recipient needs.
Tips and Guidance
The Simplified Next-Step Marketing Guide clearly points out what the next steps are for the new marketer as well as giving them alternatives in case they want to play about with the various techniques that are highlighted. In that way readers are given the knowledge and resources that are necessary in order to be able to take that next step into professional online marketing.
The program promises profits if one follows its tenets but that is conditional on being committed to the concepts that are presented. Some may criticize the Simplified Next-Step Marketing Guide for being too optimistic but the techniques that it presents seem practical. In any case there are so many ways that the techniques can be used that it is not too difficult to find what you are looking for.
The program is noted for its failsafe marketing tips which are designed to ensure that entrepreneurs stay in the game while others crumble from the pressure. The learning system emphasizes both profits and good processes so that the success that is achieved becomes a long term prospect. We were particularly impressed by the advice on cranking up long term profits even in markets that are seemingly depleted.
Some have described this program as a key to a puzzle that suddenly makes everything seem easier once you understand why online marketing works. We find that it is a great complement to any existing AdWords campaigns while at the same time offering some alternatives for those that wish to open up their options online.
The core elements that are revealed by the Simplified Next-Step Marketing Guide are not really that complicated. However, they are set out in such a way as to appeal to the business instincts of any entrepreneur. They detail what success is and the best way of achieving or sustaining that success. To us, that is the essence of coaching and guidance in this context.
Additional Perks and Benefits
The Simplified Next-Step Marketing Guide includes a description of six simple steps that underpin any type of marketing campaign. For example it teaches readers the ways in which one can assess a product within five minutes and decide whether it is going to be a success or not.
This is a useful feature for entrepreneurs that are routinely presented with numerous investment prospects. We were impressed by the insight into the “conversation inside the buyer’s head” since this seems to be at the heart of any successful marketing campaign. By focusing on the emotions of the buyer, the Simplified Next-Step Marketing Guide allows readers to delve into the psychology of purchasing.
This information can be applied virtually in any context including AdWords campaigns, email marketing, sales funnel development and website upgrades. The program recommends that everything that is done online should also consider the perspective of prospective clients. In that sense the program is also credited with reducing the waste that is associated with unstructured marketing strategies.
- Clear and detailed guidelines
- Real Life Examples
- Great Theoretical Foundation
- A Range of Applications
- A Lot of Marketing Jargon
- Potential Information Overload
- Requirement of a Payment Prior to Access
- Limited Free Trials Information