When beginning a new website or business it can feel like you are standing in an open canyon sometimes.
You are open for business but there is no traffic to your site and no one even knows you are there.
How are you going to start making money if you don’t have any one to put your offers in front of?
Why Build a List?
Listbuilding and email marketing became a necessity when Google first “slapped” websites that were using Adsense sites for income and general spammy low-content sites promoting affiliate offers.
Once upon a time you could put up a site with only a few pages of content – it didn’t even have to be original content – and it would rank high for heavily seeded keywords. It was even acceptable to use Adwords for only penny’s to drive people to your site and then make MORE pennies for people clicking on the ads.
Another easy money feat was accomplished by paying for cheap ads that could click directly to an affiliate offer. You could have as many ads as you wanted all going to the same offer…
Those Were the Days My Friend
It was easy money back then and many of the old-timer affiliate marketers got a big cash head start this way.
A New Era in Affiliate Marketing
Then it happened! Google wised up to these capers and overnight the people who were making $1000’s woke up one morning to 0 clicks, and $0.
At the time not many folks had been concentrating on building a list but the smart ones quickly figured out this was how they were going to be able to keep the money coming in. It proved to be a very successful marketing tactic.
This focus on building a subscriber base was improved upon by also doing the first thing any good business should do.
1. The first thing a person should consider when expanding their subscriber base is to think about the brand they want to be. People will be more likely to get on and more importantly STAY on your list if you are a familiar brand.
People are more likely to join a list when they know what value they will be getting.
Writing Lots of Content for Traffic
Marketers are divided on their advice regarding how much to write, how long the post, and how often.
This is how I suggest you decide for your particular niche. Remember that people who follow you for weight loss advice will react differently than people following you for making money advice. People on a list for information about dating will perhaps want to hear from you less frequently than someone interested in scrapbooking products.
2. This is why you need to know your community and niche before you even start pulling them into your circle.
3. When writing content on your blog consider who you are doing it for. If you are doing it for fresh content to build free SE traffic then I would suggest writing as frequently as you possibly can. One thing you cannot have too much of is relevant content.
That doesn’t mean you need to broadcast it to your list or social network every time.
4. Content is for the SE’s, relevance is for your target market. While building pages on your site keep it all relevant so when Google does send someone to your site, they will be more encouraged to sign up or follow you.
How Long Should an Article Be?
As far as how LONG should a post be? This too has people squabbling over the perfect page. Mostly because these people are writing for the SE’s and not their audience. If you are writing to your audience, the post can be whatever length it needs to be.
Maybe a topic is really involved and could be a couple thousand words – or MORE!
Or – maybe your topic is just a “by-the-way” addendum that needs only a couple hundred words.
Write for your target market – the length will be as it needs to be.
How Article Writing Increases Subscribers
5. It is through your writing and other social media (which I will get to shortly) that people are going to get to know you.
To know you is to like you, identify with you, and WANT to hear more from you. Be likeable and informative and then present them a reason to become a subscriber.
What are Subscribers?
Subscribers can be loosely considered anyone who has signed up for your RSS feed, your email list, your Facebook page, LinkedIn, Pinterest etc.
6. I like to focus ALL my attention to my email list using the other subscriber sources as a means to attract email subscribers and a secondary method of contact. The reason for this is simple – CONTROL! I have no control over social media sites and how they conduct their business. For example, not long ago you could post something on Facebook and most everyone on your list would see it. Now you are lucky if a low percent even see it. Basically Facebook has become a “pay to play” platform and inconsistent in return.
I figure if you have to PAY for something then you might as well own it.
Email marketing has it’s drawbacks too but there are ways around these.
There are 1000’s of ways to find people and try to convince them to “subscribe” to something or another. It’s best to spend your time focusing on one or a few at a time.
Building Your Email List
Why would someone want to be on your email list? Usually there are only three reasons. One – they love what you had to say and want to stay informed. Two – you offer them some type of bribe that makes it beneficial for them to sign up. Three – they are your competitor and they are spying on you.
There are more ways to increase your email listbuilding efforts outlined here.
The Importance of the Bribe
7. The bribe or ethical bribe is something a person will offer in exchange for an email address. For example this is one of my bribes 🙂
There are many reasons why a free offer will work and reasons why it won’t.
It won’t if it has no value. Either you don’t seem like someone who is enough of an authority to make that offer or it doesn’t match up with what the prospect is looking for.
8. If the second is the problem then it is good to have more than one offer. If you do this you want to ensure that you will be putting in the effort to segregate your lists too. Segregating lets you know what the person is interested in and keeps you from burning out your list because of irrelevant offers.
On this post I could have a simple link that said – Find out in detail how I build an email subscriber list of 10,000 in just two weeks – and know that everyone who signed up for it were super qualified to then be offered a paid List Building product.
Where to Put Optin Forms
9. Try different places for optin forms. Top right, bottom right, bottom of post, and exit pop’s are all common places for placing a subscriber form.
Alternatives to using a autoresponder signup form is to use different images and ads to invite a click to a landing page. If you refresh this page a couple of times you will see that the image in the centre of this post as well as the ads on the right change. I am
10. The fastest way to build a subscription base is to pay for it. This can be done by advertising your various social network pages in hopes of getting people to take an offer or subscribe.
You can also drive PPC traffic from the SE’s as well as their network of partners like sites using adsense.
Some blogs will allow you to advertise on them too. They will have a link that says “advertise” with the costs. To choose a site do a quick search for the type of traffic you want by using the keywords. Then see who comes up on the first few pages and check their sites to see if they are advertising.
One of the more commonly used methods because of its flexibility is using Solo ads. This can be easy and cheap – but there are a lot of scammers out there too. If you are going to try this do it smartly.
Summation of 10 Steps to Getting More Subscribers
This is just a quick recap to highlight what you read:
1. Build your brand
2. Get to know your community well.
3. Write frequently
4. Keep EVERYTHING you do relevant to your subscribers interests.
5. Be endearing and social wi the subscribers in your social networks.
6. Focus on building your email subscribers.
7. Presenting a good bribe
8. Keep your subscribers around by segregating your list.
9. Have several places and ways for people to subscribe.
10. Pay for your subscribers.