Whether you are a gym owner or a personal trainer working from home, you need clients!
Get Paying Clients to Your Fitness Business
in Just 3 Simple Steps
To get clients – people have to know you exist. This means advertising. Marketing your fitness business and personal training services requires you have a good strong grasp on who your ideal client is.
As a personal trainer myself I learned how to market my business as a trainer and then how to take that business online as an online trainer and affiliate marketer. If you are game to read this post, I am happy to share what worked, and (maybe more importantly) what didn’t work!
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Choosing Your Personal Training Client
No doubt you have something to offer most people. Personal Trainers are a passionate bunch and want to spread their knowledge to benefit others. But the pool of potential clients is HUGE! This can be a drawback so its a good idea to choose a sub-niche. For example – do you prefer to train men? Or women?
Are you more comfortable training a particular gender? Do you find one gender seems to gravitate toward your message more than the other? Go with that.
The next sub-group to niche down to would be
Some examples of clients goals are: Weight loss, muscle development, improved cardio etc. Or, maybe short term goals are a better focus for your business. Special projects like “Wedding Weight Loss” for people who have a wedding to attend. This can be directed towards the bride-to-be, bridesmaids (as one person told me “I don’t want to be the fattest bridesmaid there!”), or mother-of-the-bride.
Other special project ideas are body building competitions, weight loss challenges, and marathon race training.
Bottom line – by choosing a specific category or niche of client, you can more quickly position yourself as an expert in that field AND they all have friends in their peer group. Do a good job and you have great fodder for word of mouth referrals.
Direct Marketing to a Personal Training Client
For this post lets assume you are interested in training people for an upcoming marathon in your area. Setting the stage by positioning yourself as the “Go to Guru” of marathons. Assuming as well that you are or were, an accomplished marathon runner. Put together your CV of accomplishments so you can frame yourself as the authority.
If you can’t say you won, you can say you improved your time every year or whatever the selling point your audience is looking for. If you don’t want to be that specific you can try focusing on first time and beginner marathon runners.
A quick Google search using the keywords “running a marathon” the first suggestion for additional keywords that Google suggests is “how to train for a marathon for beginners”. Add the word +forum to this and look at the GOLD! Here is a list of places to find the pain points of your audience. Now you can put together solutions they will pay for.
Comb through these forums and see what solutions they are looking for.
These forums are great places to get ideas for blog posts too (yes, you should have a website with a blog). If you have a website and start blogging about what you are selling, people in your town will find you organically. Don’t forget to list your business with Google, Bing, and Yahoo.
Economical Ways to Advertise
Check with your local gym and see if they will let you promote your service. Maybe they have a newsletter they send to all their customers you can piggyback on.
Other places like Craigslist and Kijiji. Just be sure you keyword your headline to match your message. Go back to the forums for ideas on what to put there and it will come up in the search engines. For example “Running Your First Marathon? – I can help!” then put in a short blurb on you and your contact info.
Yelp is a spot you can list your business but you might want to think twice about that.
One of my favourite spots to promote expertise and collect clients is hosting training sessions on meetup.com
Of course there is Facebook, YouTube, Twitter and all the other social media places to tell folks what you are doing. Importantly too, these are great social platforms to post the successes of your clients as well. If you have a client that succeeds in something you helped with – post it and tag them. Most people will enjoy the accolades.